In its simplest sense, web design refers to the process of building websites. Everything you see on a website is a product of web design. The web layout, which is the first thing that we notice when we visit a website, is comprised of fonts, colors, icon designs, and imagery. It also includes user interface, website structure, navigation efficiency, and information architecture.
The right combination of these components is what makes a particular web design engaging. When aesthetics and ergonomics are carefully planned, the numbers that matter to you will surely shoot up in your favor.
Why Good Web Design is Important
Appearance can make or break a first impression. When a company or a brand decides to penetrate cyberspace, their website carries a big responsibility because it serves as their digital face. Whether we like to admit it or not, a visually appealing website is one of the best ways to engage and keep your target consumers.
Superficial as it may first seem, aesthetics scores really big in the game between grabbing people’s attention and losing their interest. Here are some reasons why investing in good web design will generate more user traffic in the long run:
Ease of Navigation AKA User-friendliness
Although the visual aspect of a website is what initially stimulates our senses, the part that actually needs to be prioritized the most is navigation. People are naturally repelled by what they cannot understand. If a user cannot keep up with what’s going on in your website, there’s a big chance that he or she will not make a return visit.
A website’s design must be intuitive. Your user must be able to get from Point A to Point B in the fewest steps possible. Even the most technologically inept users should be able to find their way around with no explanation needed.
Smart Use of Colors, Fonts, and Spaces
Some web designers can get carried away with the visual elements of the website. They may try various color combinations, bombard the spaces with too much stuff, and finish things off with fancy fonts. However, the key here is to keep everything as simple as possible while still preserving the look that is consistent with the brand.
Organization is a statement. Where you place your content and how you present it may seem trivial, but your target users can tell you that it’s not. It’s hard to appreciate good content if you can’t stand what you’re looking at.
Content and Trust
You may conveniently get your target users’ attention if your website looks pretty cool, but the real victory will be getting them to stay and come back for more. You’re now going beyond the surface here. The polished exterior is not just for the sake of good looks. It’s about efficient delivery of information as well as credibility.
When people find it effortless to get what they want (information) from your website, you also earn their trust. Nothing seems more reliable to a consumer than a company that builds their online fortress around user convenience.
The purpose of a website is to get your target consumers to interact with you, whether directly or indirectly. A visually pleasing and user-friendly website can help you establish and maintain desirable engagement with your target consumers for a long time.