The Importance of Advertising – For Any Business

A business can be made by the quality of its advertising. If you have no advertising for your business then you will struggle to stay active for more than a year or so and your profits will never be that much. Some people don’t know the true importance of advertising and so I’d thought I’d write this article. I will just detail some of the importance of advertising in a hope to make you business owners see why advertising is so important.

If you need some more tips than what I’m offering, this page will help.

Word of Mouth

Obviously one of the best ways to advertise is free. Word of mouth will do absolute wonders for a business and can be the best way to advertise, however if you have no customers, you can’t get the ball rolling and that is why all new companies need to advertise. There are even companies like Berbay that specialize in advertising for lawyers … even lawyers need to advertise. A little advertising can go a long way. If you have a bespoke product of business format and you send out a little commercial, it can be enough. Curious people will pay you a visit and then will spread the quality of your establishment to all of their family and friends. Before you know it you are vacationing in the Bahamas.

The Five ‘Ws’

There are many ways to advertise. Here are three very popular and successful types:

  • TV Commercials
  • Billboards
  • Print Advertisements

Whatever method of advertising you use, you have to make sure you cover the five ‘Ws’: Who, What, Where, When, and Why. Some of these may not be applicable to your business, but you must make sure you cover all the ones that are pertinent to your business. Who are you? What are you selling? Where can people find you? Why is it worth their time? And if applicable, when is your event? These are important. Make sure you cover all bases. It may seem like common sense, but you can’t begin to understand how many times people miss one of these vital pieces of information.


Bad advertising, or none at all, can mean that you aren’t reaching your target demographic and are losing out on a large customer base, plus the word of mouth we spoke about earlier. If you are relying on ‘walk ins’ then chances are you might not be reaching your target customer base and that might lead to failure. Steer your commercials towards the demographics which will get the most out of your business. This way you will be achieving your business and personal goals.

Keep it Going

A one off advertisement can work wonders for getting word of mouth running, however an ongoing campaign can mean that you will stay in the public consciousness for years and continue many happy years of business and most importantly, profit. A little bit every so often is all it takes if you are a small to medium enterprise; flyers, posters, the odd advertisement in a magazine is all you need. Keep this going and your business will be around for many happy, profitable years.

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