The Commandments of Great Copywriting

Part of typing machine with typed copywriting word

Whether you are a novice or a seasoned writer, it’s essential to improve your editorial skills. Good and relevant copy assists your readers know about your offer. In this post, I am going to tell you few Commandments of Great Copywriting. While doing Online Marketing content writing jobs for copywriting, these commandments will help you make compelling copy that attract your readers, communicates about message of your business and builds good calls for action.

  1. Use magic selling words

You can push your target customer’s emotional “hot buttons”, by using amazing words such as:

  • Unique
  • Announcing
  • Guaranteed
  • Exciting
  • Exclusive
  • Astonishing
  • Fantastic
  • Incredible
  • Fascinating
  • New
  • First
  • Initial
  • Improved
  • Love
  • Revolutionary
  • Phenomenal
  • Powerful
  • Breakthrough
  • Introducing


  1. Sell 1 product at a time

Instead of selling lots of products or services with less information about each product, if you provide only single product at a time- you may actually concentrate in on one key set of advantages and answer of doubts and questions your target customer might have about your item. It does not mean that you have to stop selling your other items. However, you can provide them from other pages of your website.

  1. Avoid passive voice –use present tense

It is a well known fact that the Passive voice weakens your content. It’s great to ignore it. You can check the difference:

  • “We have had 20 new items arrive” vs. “20 new items arrived.”
  • “Our organization was selected to get an award” vs. “Our organization received an award.”
  1. Avoid weasel words

When writing body copy, subheads and headlines, Online Marketing Writers should not use words which avoid a direct command. These words include:

  • Strive
  • Maybe
  • Perhaps
  • Hope
  • May
  • But
  • Could
  • Try
  • Wish

However,  when doing Online Marketing writing jobs for the product website, you can use words such as can and will in order to tell what your service or product can or will do for your visitors.

  1. Catch the Power Words

Power words call the visitor’s emotional response. These words keep your readers moving through your content, attentive, excited and engaged. With the use of Power words, Online Marketing Content Writers may ensure increased strong keyword compliments and reader interaction.

  1. Get Visual

Pictures are a vital piece of good content. If you want to take your copywriting to the next level, you should add screenshots; memes, infographics, photos and other visual aids in order to increase your views.

I hope these Commandments will be helpful for you!



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