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Marketing

Traditional Marketing Methods You Should Still Be Using

Marketing is probably one of the few most important the 21st century sciences. While it is not actually recognized as a genuine science (as physics or chemistry), it has become an essential part of every economy and from there, the integral part of every society. It has always been here, lurking potential customers into buying new products and keeping the existent ones on the “right track”, but only with the rise of information technology did it blossom to its full size.

On line with tradition

Today, when the world is moving online and younger population has already moved to the virtual world, marketing has many new tasks. If you want to advertise your business or company, you need to cover as many routes as possible. That is why many selling and producing companies bombard us daily on social networks and other Internet sites (such as online news portals, gaming sites etc). While that chunk of the market territory is quite large, online advertising only will not meet the total requirements of your company. It is true that you must be present in the virtual space to make your existence complete, but some people still use some stuff for being informed, educated and for solving their everyday problems. If you are aiming at the late middle-aged and the old people, some more traditional marketing methods might turn out to be a a smart investment that will eventually bring more profit to your company.

Act locally

If you own a shop or a craft-workshop, the cleverest thing you can do is act locally. Being a small or middle-sized entrepreneur has its advantages. Firstly, you do not have a big boss whom you must obey, but you create your own business and employ all your creativity and energy into it. That is why you can act locally in a successful way. Being a small entrepreneur also means that you visiting fairs and conferences is a good way of making new connections are people in you block. Newly opened shops must be very agile in terms of marketing to attract customers. For instance, opening a bakery means that you should launch some new types of bread and pastry, especially if you are in the block that is already brimming with that sort of shops. You can introduce a happy hour, in which pregnant women or pensioners can buy stuff at a lower price, or you can distribute leaflets with special offers. Also, to act both locally and environment-friendly, goods that have not been sold during a work day can be sold at half their price in the evening. That will give your bakery (or any other shop) a good reputation.

Although fairs and such events might seem a little bit outdated, it really depends on the perspective and the kind of work you do. If you have a tourist agency or any such firm that needs social contacts and it cooperates with other firms, visiting fairs and conferences is a good way of making new connections and staying in the game. Also, picking a trick or two might also be handy for your future projects.

Traditional marketing strategies should not be considered a relic of the past and smart business owners should cover the whole array of possibilities and fields of marketing to get the full and most adequate result.

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Marketing

The Importance of Advertising – For Any Business

A business can be made by the quality of its advertising. If you have no advertising for your business then you will struggle to stay active for more than a year or so and your profits will never be that much. Some people don’t know the true importance of advertising and so I’d thought I’d write this article. I will just detail some of the importance of advertising in a hope to make you business owners see why advertising is so important.

If you need some more tips than what I’m offering, this page will help.

Word of Mouth

Obviously one of the best ways to advertise is free. Word of mouth will do absolute wonders for a business and can be the best way to advertise, however if you have no customers, you can’t get the ball rolling and that is why all new companies need to advertise. There are even companies like Berbay that specialize in advertising for lawyers … even lawyers need to advertise. A little advertising can go a long way. If you have a bespoke product of business format and you send out a little commercial, it can be enough. Curious people will pay you a visit and then will spread the quality of your establishment to all of their family and friends. Before you know it you are vacationing in the Bahamas.

The Five ‘Ws’

There are many ways to advertise. Here are three very popular and successful types:

  • TV Commercials
  • Billboards
  • Print Advertisements

Whatever method of advertising you use, you have to make sure you cover the five ‘Ws’: Who, What, Where, When, and Why. Some of these may not be applicable to your business, but you must make sure you cover all the ones that are pertinent to your business. Who are you? What are you selling? Where can people find you? Why is it worth their time? And if applicable, when is your event? These are important. Make sure you cover all bases. It may seem like common sense, but you can’t begin to understand how many times people miss one of these vital pieces of information.

Demographics

Bad advertising, or none at all, can mean that you aren’t reaching your target demographic and are losing out on a large customer base, plus the word of mouth we spoke about earlier. If you are relying on ‘walk ins’ then chances are you might not be reaching your target customer base and that might lead to failure. Steer your commercials towards the demographics which will get the most out of your business. This way you will be achieving your business and personal goals.

Keep it Going

A one off advertisement can work wonders for getting word of mouth running, however an ongoing campaign can mean that you will stay in the public consciousness for years and continue many happy years of business and most importantly, profit. A little bit every so often is all it takes if you are a small to medium enterprise; flyers, posters, the odd advertisement in a magazine is all you need. Keep this going and your business will be around for many happy, profitable years.

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Marketing

Marketing Techniques Your Business Should Be Using Now

When it comes to marketing and promotion, there are lots of different methods you should consider for your new business. As is the case with most things in this world, the tried and tested strategies are often the most profitable. With that in mind, you should take some inspiration from the points highlighted in this post. It would be nice if all businesses could become successful, but there just isn’t enough room in the marketplace. So, you need to work hard to ensure you achieve the highest level of sales possible. Settling for second best could mean your brand disappears very quickly.

Social media marketing

Marketing author Issa Asad and other top entrepreneurs constantly stress the importance of having a good social media presence. They understand how much difference it can make to sales and leads. Opening accounts with some of the top sites like Facebook and Twitter doesn’t cost you a penny. For that reason, it would be foolish to overlook the idea. If nothing else, social media will allow you to connect with your audience in real time. That means you can let people know about new products or services, and any new information associated with your brand.

Video marketing

Online video streaming websites like YouTube are the perfect place to promote your company. By creating short and informative videos that promote your products or services, you could reach a whole new market. Either create the clips in-house or use specialist video makers for the best results. You can also post clips that offer advice. That will help to cement your authority within the industry.

Online advertising

All business owners understand the importance of advertising, yet less than 60% of them use services like Google Adwords to promote their brand. You need to make sure your company is at the cutting edge, and so learning how to use that platform is vital. Not only is it one of the simplest ways to drive traffic to your website, but it also offers amazing targeting options. That means you won’t waste money by putting your banners in front of the wrong people. So long as your research has given you some basic information about your target market, you can reach them with ease.

TV and radio promotion

Some people think the benefits of advertising on the radio and TV are pretty insignificant. However, you shouldn’t overlook the possibility of using those methods. It all depends upon the nature of your business, and who makes up your target market. Presuming you sell products that have a wide appeal, you might find that advertising on TV helps to create a huge spike in sales. At the end of the day, you just need to try it and judge your outcomes. If it proves to be a profitable endeavor, you should continue until that fact changes.

Having learned about some of the best and simplest marketing techniques for modern businesses, you should be ready to progress your efforts. We wish you the best of luck with that. Regardless of how you decide to move forward, the ideas mentioned on this page are certain to be a good starting point.

Categories
SEO

Fantastic Ways Small Businesses Can Compete With Corporations in SEO

When it comes to SEO, there are no short cuts. But, for smaller businesses they are keen to make sure that they are in a good place to compete with the big boys. Many people think that corporations have the monopoly on SEO. After all, they have the manpower and the money. But, this is not the case. You cannot buy your way to the top of Google. When it comes to adopting SEO practices, smaller businesses can outshine bigger companies. No one has the monopoly in the online world.

Here is how.

Find Your Niche

As a smaller company, you have a lot more room for scope and creativity. Remember, big businesses have hierarchies and lashings of red tape to cut through. You don’t have this problem. Now is the time to find your niche. What is your area of expertise? Is it heating, plumbing or selling socks? Whatever it is, make sure that you are covering all aspects of your customer’s search. It’s time to focus on the right keywords and search terms. Ensure that you have a small base of keywords that become your niche. That way, you will find that you have a higher visibility in the online world.

The Long-Tail Keyword Strategy

Much like finding your niche, this strategy is important too. While you may cover a smaller amount of topics in your marketing endeavours, you will ensure that you have the monopoly on fewer popular keywords. Use extended phrases in your content to become more Google-friendly. Long tail keywords rank higher. Even though they bring in less traffic, they are the ultimate resource for the small business.

Get Local

Local SEO is much more than a buzzword. In fact, it’s an affordable SEO service that you cannot live without. It’s becoming a more relevant way of getting companies noticed in the online world. Does your small business operates on a local level? If so, harnessing the power of localised SEO is the best way of making sure that you are kicking your competitions butt. After all, everyone wants to use local services. No one wishes to use a faceless, national company. In some instances, it’s more convenient to use a local company. So, make sure that you are promoting your business on a local level. It’s a great way of building that community spirit that everyone craves.

Local Reviews

Getting people to review your business on a local level can be problematic. But, incentivising people to review your services can be an excellent way of generating local leads. If you are not au fait with link building and content this can be a great way to make sure that you are ranking high above your competitors. Don’t, however, pay for reviews. It’s a nasty way to get to the top. Plus, if Yelp and Google find out, they will punish you for doing so. Be sure to promote reviews on your social media sites and offer some incentives for doing so. Reviews, since the Pigeon algorithm change, have become an excellent way to boost a local companies profile.

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News & Advice

Before Launching Your Business Website

If you’re reading this, you most likely intend on having or already have a website. Search Engine Optimization is an entire beast within itself, but here are sites that I recommend taking the time to register (or check) to see if your business is listed on. All listings referred to are free, and many require very little hassle to submit your business information to.

Facebook Pages –

Creating a Facebook business page allows customers / clients, friends, and families to stay up-to-date with your business. The process is very straight forward, and it’s essentially “word of mouth” advertising in the digital age.

Google+ / Places for Business –

Google currently has around 85% of the search engine market share, so becoming “friends” with Google definitely provides some benefits. Registering your small business or claiming your listing allows you to appear in Local Results, list your hours of operation, add photos of your storefront, receive reviews from users with Google accounts and more!

Yahoo Small Business –

While Yahoo may not control the majority of the search engine market share, Yahoo offers a somewhat “more personal” insight into tracking user behavior and a “marketing overview” style control panel. Some information is available for free, but for nominal rates more information can be gathered.

Local Web Directories

Getting a business linked from a Chamber of Commercial or Professional Associations website generally requires a membership fee and / or certain applications, but there are several key advantages to being listed on these types of sites. While most social networking sites link to an encoded version of your web address, mostweb directories link to your actual web address. I will shed more light on the differences between encoded/raw URLs in another article, but this provides a large advantage over an encoded url.

While there are many other sites such as Bing, Yelp, and Yellowpages, the list is literally endless with new “directory” styled sites appearing every day. However, from my personal experience and research, these are often the most important.

Categories
SEO

Google Pigeon and Local SEO: What Does This Mean For Marketing?

Everyone in marketing is talking about local SEO in 2015. Will it be better than 2014? Will it produce greater results? Is local SEO the key to your success? Another year has passed, and we are all keen to start looking at how to use local SEO in our campaigns. But, have there been tremendous changes? Or, can we still use the same protocols as the year before?

Well, yes and no.

It’s time to start looking at ways that you can make local SEO a successful venture. You need to consider the impact of the Google Pigeon roll out too.

Let’s find out more.

So, Where Do We Begin?

Pigeon has recently been rolled out in the US, UK and Oz. With this in mind, it’s vital that you are making the right changes to your strategies. It’s time to start looking at ways that you can enhance your overall local campaign. It’s vital that you concentrate on a localised audience. This may mean having increased social interaction via your Facebook and Twitter sites. But, it may mean producing more location-specific content.

Determining Your Local SEO Goals (Hint: It’s Time to Focus on Conversion)

Whether you are targeting your SEO in Singapore or London, it’s vital that you have goals in mind. Do you want to see an increase in traffic? Are you more interested in conversion? What goals do you have in mind to ensure that you are maximising your Pigeon potential in 2015? In the main, you should be focussing on conversion. After all, this is what feeds into your bottom line. Tracking conversions is now fundamental. This can be done with ease via a CRM.

But, how can you achieve conversions? There are some simple local SEO tips and hints that you can use.

Be Consistent and Accurate

Post-Pigeon, Google will penalise companies that lack consistently accurate data within their directories. Go to your social media, website and directories to ensure that all of the information matches. This should be done anyway. But, you’d be surprised how many companies have an error in their postal address or phone numbers. Make sure all the information is up to date and accurate. Aim for consistent information across the board. But, ensure that you are using Yelp and niche sites to convey your company data. The more directory entries you have, the better.

Driving Customers to Directories

The Pigeon update made sure that Yelp was represented more fairly in SERPs. As a result, businesses have started diverting traffic to their directory entries. This is because the directory pages were ranking higher than their main site. So, maximise your local SEO potential and get registered on Yelp. Divert traffic where you can and ensure prominence in rankings. Of course, getting reviews on Google Plus is still an enormous bonus. Make sure that you don’t miss off this lucrative prospect.

Images are an Essential

Post-Pigeon, Google is looking more favourably on pictures. So, if you are keen to increase your rank, make sure that you are posting images to your site. Include your location and business details. Get on Instagram and share on your social media. Again, it’s important that you count Google Plus as part of your social media strategy if you want to ensure success.

Categories
Marketing

4 Things You Must Do Before Jumping into PPC

PPC has become a novel way of ensuring that your business is promoted in a positive way in the online world. Of course, many business owners and marketers are keen to use PPC. But, it’s more than merely paying for an advert. It’s a clever and ingenious form of marketing. You need to ensure that you are using it in a positive way. What’s more, you need to make sure that you are analysing and tracking your adverts too. There is much more to the world of PPC than just putting an advert out there.

So, don’t jump into PPC blindly. Take a look at these four key things that you must do to ensure that PPC is working for you.

  1. Long Tail Keywords: What Gives?

Paid advertising is a great way of raising your game and prominence. But, you need to ensure that you are making sense of keywords too. Keywords are a great way of reaching out to the right people within your niche. So, ensure that you are in a good place to know what your consumers want and what they are searching for. Don’t opt for broad keywords. If you sell insurance, for example, UK insurance is a rather general term. Narrow down your search. Make it niche. Think about your long tail keywords and how you can exploit that certain niche. You will see less traffic this way, but you will have more sales as a result of being more niche and specific.

  1. Know the Territory

Ads can be purchased all over the internet. But, some hold more weight than others. Display and banner ads can be a good way to grab attention. But, bear in mind that these are presented to everyone and anyone. The people that you are reaching out to may not necessarily want your product. Google Ads are incredibly popular as people who use Google are actively seeking out that particular product. According to Inflow Marketing SEO Consultants, this is one of the best ways to reach your target audience and to increase sales.

  1. Tracking, Analysing and Monitoring

So, what gives in the world of paid ads? It’s all well and good putting an advert out there, but how do you know if it has been successful? Tracking and analytics is a must. You need to ensure that you are getting the right levels of traffic. But, you also need to see exactly how many clicks are now leads and sales. Look at the numbers in more depth. In what ways can you see an ad working? One ad may get a lot of clicks, but are they converting? Be logical with your ads and see which ones mean the most for your business.

  1. Create the Ultimate Landing Page

Your customers need to see something new and exciting. So, make sure that your landing page is up to scratch. You don’t have to go straight to your home page. Take them to the offers, sales and discounts. You can even personalise the experience. This is a savvy route to take. After all, people want to hear and read something new. So, ditch the homepage and create the ultimate landing page.

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Design & Development

Getting Excellent Webdesigner And Other Facilities For An Incredible Website

For the people who have tried, web designing is indeed a very complex procedure that is best left to the professionals if one wants an incredible website at his disposal. There are multiple aspects of a website designing that are always evolving at a rapid pace. One who wishes to get his website designed and hosted over some server, in order to have it float proficiently without any downtime over the internet; must look for the suitable people or companies. But more than looking out for a webdesigner and other facilities, he must first enhance his own background knowledge about these things.

Web designing or Website designing

This is how the entire website looks and navigates a person through its pages by the means of links and connecting channels. The incorporation of photos, articles, blogs, videos, interactive chats etc.; are the integral part of a well developed website interface. This must not be compromised for the remuneration a web designer may ask for the job. It also depends on what platform the website is being developed as windows give the webmaster and the website owner easy control and uploads happen conveniently. On the other hand Lunix can be developed the way website owner may want, without needing any outside widget or software; but it would be a bit complex to maintain.

Website hosting on servers

After a website is designed and its domain name has been registered, it’s time to launch it over the internet. For this a website has to be hosted on some kind of server. It could be a dedicated server, shared server, virtual server or cloud server. The entire data of the website is being kept on physical server that is connected to the internet through hard line. When someone punches the website’s address in the URL portion of the browser, the entire data is retrieved from the server and presented to the browser of the person looking for it.

Backend Tools

This is a bit tricky and mostly the webmasters deal in it. These are the computer languages that support the framework, in the designing process of the website. They simplify the entire designing process; there are a handful of these important backend tools

  • Word press
  • Cake PHP
  • Ruby
  • Code Igniter

Here it is important to mention that WordPress acts both as a backend as well as a frontend, most of the websites have it as their foundation of the entire site.

Language

This is important to ponder over, if the website is to be launched for international audience; in that case multilingual website would cater to a larger audience group. It will also be more expensive to design and maintain.

Search Engine Optimization

In order to be enlisted on the top of the search engine result pages, the content has to be optimized accordingly. The use of keyword rich content, backlinks and social media is practiced for this purpose.

All of the above are prominent parts of a website, but a webdesigner makes the entire site appealing and well as user friendly, which results in repeated visitors.

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Domains & Hosting

Is Colocated Server Hosting Right For Your Business?

The big national and international corporations have the Internet infrastructure to host their own web servers. They also have the budget and large IT staff to efficiently manage the server 24/7/365. For medium and larger businesses who do not have the budget and space, this can put them at a disadvantage when it comes to achieving a level playing field. Fortunately, these businesses do have a server hosting solution available to them that will help them increase their competitiveness. Colocated Server Hosting is worth exploring to see if it is the right hosting solution for your business.

How Colocated Server Hosting Works?

Colocated Server Hosting, or Colocation hosting, involves placing your server in a host’s data center and share their bandwidth like it is your own bandwidth. You take your server to the location of the colocation provider. It is installed in their rack. If you do not have your own server you can rent a server from the colocation provider.

Once your server has been installed, the colocated server host provides power, an IP, and bandwidth, to the server. After it is operating, you access it similar to how you access a website on a hosting provider. With colocated server hosting, you not only buy or rent the server, but you also buy your own software and hardware licenses and keep them in the data center. Most of Colocated server hosting plans include charges for Internet connection, protection, and maintenance. It is one of the higher cost hosting services.

About The Data Center

The data center is a high-tech and secure facility. The colocated server host company provides effective security, redundancy, space, management, and temperature and humidity controls. There is normally a locked cabinet to each server rack of each business. There is also a security staff and security technology in place such as surveillance cameras and special locks. The hosting provider also provides backup power and disaster recovery solutions.

Who Chooses Colocated Server Hosting?

Colocated Server Hosting gives a businesses the flexibility to develop, manage load balancing, maintain their server, and perform other server administration tasks. It is often chosen by businesses who have their own server and have server administration experience. It is also chosen by businesses who do not have the space, staff, and compliance and risk measures in place.

Benefits of Colocated Server Hosting

Most colocated server hosting plans enable users to lease or purchase their own server and server software which means you do not have to rely on a hosting provider to install the software or tools you want. Colocated server hosting is also a good choice because of the high tech data centers providing a fast and reliable internet and power backup connection.

The cost of the bandwidth is another important advantage. For instance, for the same price or less of a low cost limited bandwidth business grade DSL line, a server can be placed in a colocated server facility that provides better redundancy and higher bandwidth speeds for the network connections. As well, if you move, you can leave the server up and running the entire time. There are also savings involved as you will not have all of the high costs of protecting and maintaining a server at your business.

For people who operate small websites, they would do better going with a conventional web hosting service. But, if you have server and require more independence and need the server to be more robust, colocated server hosting may be the ideal choice. It is also a good option to consider if you have a small or medium size business and want to have a really large presence on the web. As well, if you have staff who are experienced with server administration, colocated serving hosting at Webhosting.net is well worth considering.

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Design & Development

Los Angeles Web Design Do Great Deed In Promoting The Status Of A Company To Brand

Finding a place in the world of business is a difficult task for people. It is so because there are many new companies coming up in the world of business in a periodic interval. Reason why most people opt for business is that they can become owners rather than working for someone else for monthly salary. There are many possibilities available for development in the world of business. Business process is all about the relationship that a company maintains with the customers in market. One more important thing in business is the advertisement of the company.

Only through means of advertisement, customers in market can know that a new company has come up in market. Until a company becomes familiarized with the customers in market, they cannot make any progress in terms of business. For doing this, several stunts are performed by company. They do many road shows and involve in several activities. But it is quite difficult to measure efficiency of the process. Online is the best place to make all things possible with an added advantage of feedback to the process. Feedback means nothing but the interlinking of the business process and marketing. All requirements of a business firm in online can be provided through Los Angeles Web Design.

The entry of a firm in the online marketing is marked on the inception of a website. Traditional website designing differs in a number of ways from online business website designing. Business web designing aims in bringing in a lot of valid and potential customers towards a website, which is not the case of traditional website designing. For making things, some more approaches like search engine optimization is required. Through Los Angeles Web Design, all requirements can be fulfilled, including SEO. Hence they offer complete package for web designing.

Once a website has been set up, they can be used for the purpose of setting an online e-commerce store. Through advanced technology, a best serving site can be designed with attractive interface.

People will be pleased to see the site. There is no necessity to operate through stores. Things can be done jus through means of online. All business processes including payment can be configured for a site. For setting up a payment option over the website, approval from payment gateway is required. These processes will be taken care by Los Angeles Web Design on behalf of the customer.

When customer is interested in checking out how their website is functioning over online, Los Angeles Web Design offers a best way. Through usability testing, performance of a website can be measured quite easily. They show how consistent a website is bringing in revenue for the firm. In case when a website is not performing well, through SEO techniques, a website can be elevated in their ranking made in the search engine. If ranking is high, it is obvious that website will be viewed by all people. Results of SEO process will be persistent and can bring in more valid customers.