Nine Elements to Consider when Optimizing a Website Homepage

For successfully generating more leads from a website, it is important to first properly optimize the homepage. Acting as an organization’s front door virtually, this particular page must be designed and developed with utmost caution.

In the following write-up, I have chalked down names of nine utterly essential elements, which an entrepreneur must incorporate in his or her site’s homepage to attain top ranks on the prominent search engines such as Google, Yahoo, Bing, etc., be noticed by larger segments of population, and gain a strong footing in the ever-expanding digital landscape. Readers are requested to buy some time and take a close look at the below-mentioned pointers.

. Simple Value Proposition

You must try telling your visitors about your work by fabricating a clear and easily comprehensible value proposition. Modern-day consumers would never stick around for long if they fail to understand what a company sells, who are its targeted audience, and how is it different from others in function.

. Intuitive Navigation

A viewer would feel frustrated and leave your site in absolutely no time if he or she could not navigate it without any sort of hassle. A homepage must be operable enough so that anyone and everyone could procure the required information or be directed to the varied product pages from it.

. Social Media Links

It is necessary to place the links to social media right on the home page. One of the best ways to maximize brand exposure is by compelling visitors to follow your company on notable platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.

. Contact Information

A company’s reputation is severely hampered if people in need of customer service or tech support do not find their phone number or email address. You must offer contact information in a detailed manner on the homepage itself so that one can put forward queries seamlessly.

. Client Testimonials

Latest research has quite effectually shown that contemporary individuals trust online testimonials as much as personal recommendations from a peer or friend. So, if your company has received positive reviews from former clients, feel free to publish and capitalize on them.

  • Original Images

According to the top-notch providers of affordable custom web site services, visitors could be engaged for prolonged periods and convinced to make a purchase if the homepage is replete with high quality images of products captured from multiple angles.

  • Calls-to-Action (CTA)

The chief objective of your website homepage is to coerce visitors to buy your products and utilize your services. Well, incorporating a few calls-to-action buttons would successfully direct a person to the diverse stages of a purchasing cycle.

  • Resources

Most of the visitors would not trust your website unless the authentic resources from where they can learn more about your company is provided. This also allows you establish authority as a leader in the concerned industrial domain.

  • Success Indicators

In addition to client reviews, you must also mention the certifications and awards won by your company as those would help in creating an excellent first impression.

Keeping the nine aspects in mind and integrating them diligently would make your homepage highly attractive, driving more traffic, improving rates of conversion, and escalating revenues in the process.

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