Measuring the performance of your SEO campaigns involves understanding a series of key performance indicators that indicate success from your efforts. Proving that the changes you’ve made to your page can affect your online ranking and even the rankings of your pages can be important to ensure you have measurable results from your SEO campaigns and from any services that you may have paid for. In this article we’re going to learn more about the key performance indicators that will help you to measure SEO performance:
Determine your goals:
Before looking into metrics it’s important to determine your goals for SEO. The original goal may be to rank for a certain keyword or even improve your sales funnel by having users sign up for an email newsletter. Consider your main objective before you start using KPI’s so you can always be measuring the right data.
Metrics for visibility:
Visibility is a metric that allows you to look closely into the impressions generated by search engine results. Looking at your organic ranking positions, impressions that are coming in from search engines and the source of your content will show if your improvements have worked.
Seeing where your website ranks based on different keywords can help you target new keywords and phrases. A number of tools can help you to track your keyword rankings and generate stats when you publish new content.
Time on page:
Time on-page can be essential for improving engagement values with SEO. Improving your time on page can also improve signups, sales funnels and more.
Click through rates:
Making sure you can make more sales also means improving your click-through rates and generating improvements for your sales funnel. Adjusting your content to improve click-through rates will often lead to improvements with sales.
Page load speed:
Making any adjustments to your on-site SEO for speed improvements means using a page load speed test. Pages that load faster will often climb up search engine results and with proper optimization, you can make sure that your efforts in on-page SEO have been effective.
Consider each one of these top metrics if you are attempting to measure your SEO performance effectiveness.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.