When you are first starting out to build your website, it can be really easy to focus predominantly on the overall design and attractiveness.
And while you definitely want to make sure that your website is attractive, conveys a seriousness about your purpose and a legitimacy in regards to your business, the truth of the matter is that design just for the sake of design is almost useless. Your website needs to be a core piece of your business operation, and that means combining smart and savvy marketing with intelligent web design and search engine optimization to really kick your results into high gear.
Here are some tips and tricks that will help you do exactly that!
Streamline your content
One of the most important things you can do to improve the marketability and search engine optimization of your website, while improving the overall web design as well, is to streamline and compress all of the content that you are going to share on your site so that it loads with lightning like speed but also has plenty of “behind-the-scenes” search engine optimization applied as well.
Take your images, for example.
Modern websites are absolutely loaded with high definition pictures, and it’s almost impossible to create a visually appealing and conversion focused website without having some kind of imagery on your page. At the same time, high definition images are memory hogs and require a tremendous amount of bandwidth to load – killers when it comes to search engine optimization and conversion rates.
By compressing your photos without losing any quality you are able to speed up the way that your page loads but you’re also able to improve your search engine optimization as well. New search spiders from Google and the rest of the major search engines are looking for factors like this to determine relevant content for a web search, and you want to make sure you are doing your level best to give these spiders everything they are after.
Include alternative image tags as well just to make sure that all of your bases are covered. This is web design 101, but it’s critical for search engine optimization as well.
Regularly refresh and publish new content/designs
It used to be enough to have a simple static webpage to rank highly in Google and the other major networks, but nothing could be further from the truth today.
Webpages with content that has been “orphaned” – content that isn’t regularly refreshed, updated, or linked into – isn’t going to be treated as well as content that is new, websites with a steady flow of new content, and pages that are routinely refreshed with new designs and new “guts” as far as web standard coding is concerned.
Now, this doesn’t mean that you have to publish new content every day, modify your old content every week, or redesign your website every month. But you should have a regular publishing calendar that you stick to so that you boost higher in the search engine rankings authority and you should also go through periodic refreshes of your design/audits of your web code to make sure you are as fresh and as lightweight as humanly possible.
About Morris Edwards
Morris Edwards is a content writer at companyregistrationinsingapore.com.sg, he writes different topics like How to Create a Successful Business Blog, Build a safe and healthy workplace and all topics related to Business, Education and Company Incorporation in Singapore.