Google Pigeon and Local SEO: What Does This Mean For Marketing?

Everyone in marketing is talking about local SEO in 2015. Will it be better than 2014? Will it produce greater results? Is local SEO the key to your success? Another year has passed, and we are all keen to start looking at how to use local SEO in our campaigns. But, have there been tremendous changes? Or, can we still use the same protocols as the year before?

Well, yes and no.

It’s time to start looking at ways that you can make local SEO a successful venture. You need to consider the impact of the Google Pigeon roll out too.

Let’s find out more.

So, Where Do We Begin?

Pigeon has recently been rolled out in the US, UK and Oz. With this in mind, it’s vital that you are making the right changes to your strategies. It’s time to start looking at ways that you can enhance your overall local campaign. It’s vital that you concentrate on a localised audience. This may mean having increased social interaction via your Facebook and Twitter sites. But, it may mean producing more location-specific content.

Determining Your Local SEO Goals (Hint: It’s Time to Focus on Conversion)

Whether you are targeting your SEO in Singapore or London, it’s vital that you have goals in mind. Do you want to see an increase in traffic? Are you more interested in conversion? What goals do you have in mind to ensure that you are maximising your Pigeon potential in 2015? In the main, you should be focussing on conversion. After all, this is what feeds into your bottom line. Tracking conversions is now fundamental. This can be done with ease via a CRM.

But, how can you achieve conversions? There are some simple local SEO tips and hints that you can use.

Be Consistent and Accurate

Post-Pigeon, Google will penalise companies that lack consistently accurate data within their directories. Go to your social media, website and directories to ensure that all of the information matches. This should be done anyway. But, you’d be surprised how many companies have an error in their postal address or phone numbers. Make sure all the information is up to date and accurate. Aim for consistent information across the board. But, ensure that you are using Yelp and niche sites to convey your company data. The more directory entries you have, the better.

Driving Customers to Directories

The Pigeon update made sure that Yelp was represented more fairly in SERPs. As a result, businesses have started diverting traffic to their directory entries. This is because the directory pages were ranking higher than their main site. So, maximise your local SEO potential and get registered on Yelp. Divert traffic where you can and ensure prominence in rankings. Of course, getting reviews on Google Plus is still an enormous bonus. Make sure that you don’t miss off this lucrative prospect.

Images are an Essential

Post-Pigeon, Google is looking more favourably on pictures. So, if you are keen to increase your rank, make sure that you are posting images to your site. Include your location and business details. Get on Instagram and share on your social media. Again, it’s important that you count Google Plus as part of your social media strategy if you want to ensure success.

Categories: SEO

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