SEO is all about trying new things and keep updating your business as per the market requirement. Mastering in SEO is not an easy task. You have to know the latest SEO trends because you never know when competitors are following SEO trends to be on top. So, make sure you are aware of these trends before they could know.
Your company has to surely cover some basics. You need to go some search, claim your Google listing for local optimization, research geo-specific keywords and optimize inbound anchor link text. Do not waste your time resting on your laurels. If your company wants to be competitive in terms of SEO in 2017, these are just initial steps.
You need to focus on some additional things like ensuring your website is as speedy for any sort of mobile search, optimize it for search intent, and nailing schema markup. Let’s discuss this in details.
- Structured data mark up
According to a recent research,” you website should be crawler friendly if you want to have nice Google on-site ranking.” It is also essential for getting display on the Google search features like Rich Card and Quick Answers that rely on machine learning. It is a great and one of the most important ranking factors in 2017.
Structured data markup is utilized to describe properties and things that are showing on your website. For an instance, if you ran shoes blog with features, structured data would describe the shoes as well as their properties (features). When it comes to ranking, Google will get more rich and searcher- friendly information from your site. Whether you are doing SEO in Gurgaon or Delhi, you need to focus on the number of mobile device users in that area.
- Accelerated Mobile Pages
Today, everyone is using mobile devices and almost everyone make a search from their own mobile devices. Ultimately mobile commerce is growing three times faster than ecommerce. When it comes to a mobile search, speed matters a lot. 50% of users just abandon a website if it takes more than 5 seconds to load. So, it is very important for any website to have fast speed.
AMP helps in eliminating all the extra information about your web page and super-charging loading speed. Since, Google consider the importance of mobile surfers that is why it places AMP sites at the top search results when it finds that a user is using mobile device. There are so many companies that are following this tactic in their enhanced SEO services in Gurgaon, Delhi and many other locations.
- User search intent optimization
This is actually a tactic that is used to boost your local SEO. This tactic basically replies on three essential parts:
- Delivering searchers instant answer
- Bringing searchers to pre-determined location.
- Help searcher in completing a task
While you are creating content, keep track of number visitors on specific page. Also, you need to know why the users are coming on your site so that you can provide them instantly what they are looking for.
There is no such shortcut to the success of SEO. All you need to do is follow these tactics very seriously and stay ahead in this competitive market.