SEO is the most influential digital marketing strategy that keeps up with what your customers are searching for. This prompts increasingly natural traffic to your site. This advertising method is for the brands of all sizes, site proprietors, and sophisticated advertisers. To stay on top of the latest SEO trends, and rank higher in on search engines like Google, consider hiring the right SEO experts in Sydney. Here are a few important SEO trends that will shape the marketing efforts in 2020 and beyond.
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Consider Local SEO, If You’re a Local Business
Optimize your website for local search if you are running a local business. The phases “near me” “where to buy” location is meant for the local search. Recent research says, within 24 hours, 88% of consumers will call you who search for a type of local business.
Create a Killer Video Content Strategy
You want to pay attention to video content as part of your SEO strategy if you want to achieve your goal. Did you know Just including a video on your landing page can increase conversions by 80%? Also, research says, YouTube receives more than 1.9 billion logged-in users per month! In that content place a big role! Good content will result in better behavioural analytics, and get your video to rank in search engine.
Optimize Your Website for Voice Search
With voice search on the rise, is your digital marketing strategy ready? Yes, optimizing for voice search is important today with the increase in the use of digital assistants. Research says, 50% of all Internet searches will be done via voice, which includes wearable tech, smart speakers, and other IoT devices. So, optimize your site for Google voice search and get ranked for Google voice search queries with the techniques of SEO in Sydney. That is focus on local SEO, structured data, page speed, long-tail keywords & questions, user intent, featured snippets, and more.
Optimize Your Site for Mobile Search
A big trend that would make a reappearance in 2020 is Mobile SEO. Did you know 95% of all mobile searches are done on Google? So, don’t lose the chunk of the market! Consider optimizing the website mobile search to grab the traffic from mobile. Mobile SEO is the practice of optimizing your website for users on tablets and smartphones.
That’s a wrap!
Are you planning to run an SEO campaign for your business? Choose the right SEO Company that helps you design the service you need and give progress reports of the SEO in Sydney.