In today’s world, it is very difficult to find someone who is not active on social media. We are sure that you too are not an exception. You must be a social media pro with active accounts on Facebook, Twitter, Instagram, Snapchat and Pinterest. But, did you know that these social media platforms are more than just for simple socializing. Yes, you got that right! You can use these mediums to market your business and increase its productivity.
Well, here let’s discuss about the four important types of social media and how they can be beneficial for your business.
1. Social Networks- Facebook, Twitter, LinkedIn
Well, we all use these three common social media platforms; Facebook for connecting with friends and family, Twitter for keeping up with the updates and current trends and LinkedIn for professional networking. But, these three platforms have not only helped people across the world to connect, at the same time allowed various businesses to come into contact with their consumers globally. These online platforms allow the businesses to research the market, enhance brand awareness, generate lead, relationship building with customers and the list goes on.
To keep in touch with your audience and provide them a quality customer service, the social media is the best option you have. Try it yourself and witness the results.
2. The social sharing networks- Instagram, Youtube, Snapchat
These are another online media sharing platform, where you can share photos and videos for an enhanced ROI. The things you share must be engaging enough to increase your brand value and lead generation. If you ask us, we will suggest you to make professional explainer videos or whiteboard animation videos and share it on Youtube. This is a great way to explain your customers your products and services and keep them connected to your network.
3. The discussion forums- Reddit, Quora
With the coming up of social discussion forums like Reddit and Quora, it has become easier for the marketers to reach their target audience and people to get their queries answered. If these platforms are used well, a marketer can conduct a really good research and even advertise here; the only caution is to keep you advertisement and posts separate. That’s it!
4. Customer Review Networks
There are numerous customer review networks online and the most famous among the lot is undoubtedly Tripadvisor. Globally, people look into the reviews here to get a fair information about a place. Similarly, there are such networks for buying clothings, cosmetics and even there are food reviews available. These are the places where you need to reach well so as to leave a good impression on your target audience. If you receive a good review on these platforms, answer with a token of gratitude or if there is any query from their end, do take out time to answer it.
Experts can help!
Now that you know that these 4 types of social media presence can help you improve your brand value and lead to an increased ROI, why don’t you try it yourself? But, in this cutting edge competition you need some really pro ideas for your social media marketing. The best suggestion we can give you here is to hire a good certified inbound marketing agency and take your business to new heights.